Meet the groovy guy.

Groovy Gravy was founded by cannabis industry vet, Stephen Woolf. He’s known for helping build the standard for premier events during the dawn of legalization — and continuing to push the boundaries on the culture around cannabis today.

Woolf first broke into the scene as one of the leaders and creative mind behind Indo Expo, the first cannabis B2B trade show. He helped scale the event twenty-fold, bringing it to more than 10,000 attendees in 2019.

But that barely scratched the surface of what he knew to be true: there’s rich culture, refined taste, and endless avenues to be explored in cannabis. His vision is to flip the perception of this industry on its head, through experiences that open minds and make new connections.

Say hello, next time you see him!